Owner Hiroshi Sawada is an internationally acclaimed barista. After winning the Latte Art World Championship, he dared to open an independent coffee shop in the center of Tokyo, in the middle of a number of major chain coffee shops and traditional tearooms. In this book, he discloses all the key secrets on how to create a popular cafe and how to pull in customers even if surrounded by competitors. He touches every aspect of cafe management--from the concept-making, interior design, machines, gear, menu, method, and branding to the development of staff and importance of customer service.
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